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Топ-100 самых дорогих брендов мира в 2013 году

12:07, 30 сентября 20134 982

Tazabek - Interbrand опубликовал ежегодный рейтинг Топ-100 самых дорогих брендов 2013.

В этом году на первое место вышла Apple, на второе – Google, а бессменный лидер последних тринадцати лет, Coca-Cola, опустилась на третье место.

Первая десятка брендов в 2013 году выглядит таким образом:

1. Apple – $98 млрд;
2. Google – $93 млрд;
3. Coca-Cola – $79 млрд;
4. IBM – $79 млрд;
5. Microsoft – $60 млрд;
6. GE – $47 млрд;
7. McDonald’s – $42 млрд;
8. Samsung – $40 млрд;
9. Intel – $37 млрд;
10. Toyota – $35 млрд.

Топ-100 самых дорогих брендов 2013

Рейтинг 2013
Рейтинг 2012НаименованиеСтранаСекторСтоимость бренда ($ млрд)
1
 2 Apple United States Technology 98,316
2
 4 Google United States Technology 93,291
3
 1 Coca-Cola United States Beverages 79,213
4
 3 IBM United States Business Services 78,808
5
 5 Microsoft United States Technology 59,546
6
 6 GE United States Diversified 46,947
7
 7 McDonald's United States Restaurants 41,992
8
 9 Samsung South Korea Technology 39,610
9
 8 Intel United States Technology 37,257
10
 10 Toyota Japan Automotive 35,346
11
 11 Mercedes-Benz Germany Automotive 31,904
12
 12 BMW Germany Automotive 31,839
13
 14 Cisco United States Technology 29,053
14
 13 Disney United States Media 28,147
15
 15 HP United States Technology 25,843
16
 16 Gillette United States FMCG 25,105
17
 17 Louis Vuitton France Luxury 24,893
18
 18 Oracle United States Technology 24,088
19
 20 Amazon United States Retail 23,620
20
 21 Honda Japan Automotive 18,490
21
 23 H&M Sweden Apparel 18,168
22
 22 Pepsi United States Beverages 17,892
23
 24 American Express United States Financial Services 17,646
24
 26 Nike United States Sporting Goods 17,085
25
 25 SAP Germany Technology 16,676
26
 28 IKEA Sweden Home Furnishings 13,818
27
 27 UPS United States Transportation 13,763
28
 36 eBay United States Retail 13,162
29
 34 Pampers United States FMCG 13,035
30
 29 Kellogg's United States FMCG 12,987
31
 31 Budweiser United States Alcohol 12,614
32
 33 HSBC United Kingdom Financial Services 12,183
33
 32 J.P. Morgan United States Financial Services 11,456
34
 39 Volkswagen Germany Automotive 11,120
35
 30 Canon Japan Electronics 10,989
36
 37 Zara Spain Apparel 10,821
37
 35 Nescafé Switzerland Beverages 10,651
38
 38 Gucci Italy Luxury 10,151
39
 42 L'Oréal France FMCG 9,874
40
 41 Philips Netherlands Electronics 9,813
41
 43 Accenture United States Business Services 9,471
42
 45 Ford United States Automotive 9,181
43
 53 Hyundai South Korea Automotive 9,004
44
 48 Goldman Sachs United States Financial Services 8,536
45
 51 Siemens Germany Diversified 8,503
46
 40 Sony Japan Electronics 8,408
47
 44 Thomson Reuters Canada Media 8,103
48
 50 Citi United States Financial Services 7,973
49
 52 Danone France FMCG 7,968
50
 47 Colgate United States FMCG 7,833
51
 55 Audi Germany Automotive 7,767
52
 69 Facebook United States Technology 7,732
53
 46 Heinz United States FMCG 7,648
54
 63 Hermès France Luxury 7,616
55
 60 adidas Germany Sporting Goods 7,535
56
 57 Nestlé Switzerland FMCG 7,527
57
 19 Nokia Finland Electronics 7,444
58
 61 Caterpillar United States Diversified 7,125
59
 58 AXA France Financial Services 7,096
60
 68 Cartier France Luxury 6,897
61
 49 Dell United States Technology 6,845
62
 59 Xerox United States Business Services 6,779
63
 62 Allianz Germany Financial Services 6,710
64
 72 Porsche Germany Automotive 6,471
65
 73 Nissan Japan Automotive 6,203
66
 64 KFC United States Restaurants 6,192
67
 56 Nintendo Japan Electronics 6,086
68
 65 Panasonic Japan Electronics 5,821
69
 66 Sprite United States Beverages 5,811
70
 NEW Discovery United States Media 5,756
71
 54 Morgan Stanley United States Financial Services 5,724
72
 84 Prada Italy Luxury 5,570
73
 75 Shell Netherlands Energy 5,535
74
 74 Visa United States Financial Services 5,465
75
 70 Tiffany & Co. United States Luxury 5,440
76
 77 3M United States Diversified 5,413
77
 82 Burberry United Kingdom Luxury 5,189
78
 67 MTV United States Media 4,980
79
 78 Adobe United States Technology 4,899
80
 85 John Deere United States Diversified 4,865
81
 79 Johnson & Johnson United States FMCG 4,777
82
 83 Johnnie Walker United Kingdom Alcohol 4,745
83
 87 Kia South Korea Automotive 4,708
84
 76 Santander Spain Financial Services 4,660
85
 NEW Duracell United States FMCG 4,645
86
 81 Jack Daniel's United States Alcohol 4,642
87
 71 Avon United States FMCG 4,610
88
 91 Ralph Lauren United States Apparel 4,584
89
 NEW Chevrolet United States Automotive 4,578
90
 80 Kleenex United States FMCG 4,428
91
 88 Starbucks United States Restaurants 4,399
92
 92 Heineken Netherlands Alcohol 4,331
93
 89 Corona Mexico Alcohol 4,276
94
 86 Pizza Hut United States Restaurants 4,269
95
 90 Smirnoff United Kingdom Alcohol 4,262
96
 96 Harley-Davidson United States Automotive 4,230
97
 94 MasterCard United States Financial Services 4,206
98
 99 Ferrari Italy Automotive 4,013
99
 98 Moët & Chandon France Alcohol 3,943
100
 100 Gap United States Apparel 3,920

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